As Laughing Dog, I worked with Zenith Electronics for over 8 years. When Zenith was purchased by LG (and I closed Laughing Dog and moved to MD) we did what I believe to be our best work. The challenge was how to create momentum for LG plasma tvs when the commercial marketplace was being dominated by Phillips. The “High Definition Heightened” Campaign was one of our most successful campaigns. Not only did it give the LG sales team the messaging they needed to explain why their solutions were smarter, the look of the campaign gave them permission to knock on the doors of some of the more prestigious hotel chains in North America. This campaign ran for only one year, but it helped generate over $250 million in advance orders.

When it comes to organs, Hammond is a legend. Keyboard titans like Keith Emerson, Lonnie Smith, and Gregg Allman made their mark on musical history playing Hammond organs and Leslie speakers. But in 2011, Hammond was struggling to connect with the next generation of keyboard players. Foreign manufacturers were dominating the scene with more comprehensive solutions that were easier to haul from gig to gig. Armed with only a shoestring budget and a surprising amount of leeway, my team and I were awarded the task to retune, reposition and help rebirth a noble brand. While I was only able to work with them for a couple years, our branding lives on to this day.

Check out their website here.

Yes, there is a gentle, more effective way to remove irritating earwax. Use Clinere® Ear Cleaners every day as part of your morning or evening routine, and you'll never need to deal with earwax buildup again.

For cleaner, happier ears.

To learn more, visit clinere.com.

BBE Sound is a premier audio technology company dedicated to improving the quality of amplified sound for all people, from everyday consumers to music and sound professionals.

Headquartered in California, BBE Sound, Inc. has been pioneering audio improvement technologies for professional and consumer applications since 1985.

Those who know better know Quam. 

“...one last thing: which loudspeakers?” Whether you’re designing the latest mass notification network or rehabbing a paging system, choosing the right commercial loudspeaker is usually an end-of-the-line decision. For knowledgeable pros, making the right decision is easy. Quam has been the first name in the last thing you think about since 1930.

To learn more, click here.

U.S. HealthWorks, Inc. is an American healthcare provider network with headquarters in Valencia, CA. It originally offered occupational health care, including preventive care, pre-employment and post-offer exams and screening, and return-to-work rehabilitative care; it now also operates urgent care clinics.  As of July 2014, it had 218 work sites in 19 states and more than 3,300 employees.

ALOCANE® Maximum Strength Emergency Burn Gel utilizes the most effective ingredients to numb, treat and heal minor minor burns with the help of the pain-stopping power of 4% lidocaine, soothing Brazilian aloe vera and healing vitamin E. Unlike other burn treatment gels, ALOCANE® does not contain harmful ingredients and irritants like petroleum, alcohol or menthol. Instead, ALOCANE® is made with natural ingredients to soothe, heal and protect injuries as well as stop pain and sensitivity on contact.

Luxor is an industry leader in developing furniture solutions that foster a more collaborative, functional and productive work environment. Our extensive range of products includes stand up desks that help keep employees focused, standing desk top converters that add new life to old office spaces, mobile charging carts that meet the learning needs of today’s classrooms. as well as dry erase boards that invite innovation, AV carts, utility carts and much more.

CASE Construction offers a complete and powerful range of heavy equipment machinery, including: Wheel Loaders, Excavators, Dozers, Motor Graders and Compaction machines. Designed with productivity in mind, our heavy construction equipment offers industry-leading features that satisfy the needs of owners, fleet managers and operators.

“Airfone? Really?” When we received the call to pitch this client, even we were a bit surprised. But of course there was more to the story. The client was in a awkward period of transition. They had contracts with airlines to transition over to inflight wi-fi, but there were still way more planes in the air with Airfone than wi-fi at the time. And they needed to show support for their platform if they were to maintain their contracts. So… we got the account and after a couple creative false starts, we finally landed on “Plane Man” and the account… (cough cough)… took off.

Stand Up Desk Store is the consumer-focused, e-commerce division of Luxor. And while they may share the same office space, Stand Up Desk Store’s approach to the customer experience couldn’t be more different. SUDS is one of our most data-driven clients. Most of our engagement is centered around optimization and enhancement of their on-line performance. But occasionally they would ask us for help in other areas, too.

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Shure Incorporated is an American audio products company founded by Sidney N. Shure in Chicago, IL in 1925 as a supplier of radio parts kits. The company became a consumer and professional audio-electronics manufacturer of microphones, wireless microphone systems, phonograph cartridges, mixers, and digital signal processing. The company also manufactures listening products, including headphones, high-end earphones, and personal monitor systems.

Of all the clients I’ve ever worked with, Aladdin will always have a special place in my heart. For the nearly five years we worked for them, my team created some of the most odd, fun, bizarre and successful B2B marketing of my career. Naturally, this happened when software piracy was a booming business and before such game-changers such as SaaS, smartphones and Amazon. I owe most of our success to Aladdin’s SVP of Marketing, who was wise enough to give me more than enough rope to hang myself. And swing I did.

Believe it or not, there once was a time not long ago when the idea of a GPS-guided, self-driving tractor was considered science fiction. This of course is understandable since most farm owners are conservative by nature. So when our client first offered a GPS guidance system to customers, to say reception was frosty would be a bit of an understatement. But when our team dug into the data, spoke to dealers, and saw what competitors were doing, we knew that there were early adopters (and influencers) out there. We just needed the right strategy to reach them. And oh boy, reach them we did.

Not everything I do warrants its own page. Yet everything here does have a story. If you see something below that strikes your fancy, email me. I’d be more than happy to tell you its backstory over a beer or three.

Still more strays with stories.