Quam-Nichols Company

THE Customer NEED

For better or for worse, the world is changing. And fire safety companies are being pressured to change with it. Per the 2016 NFPA Fire Safety Guidelines, all emergency communication systems now have to be both loud AND clear. Intelligibility (yes, it's a real term) is now a requirement. So, in order to pass future inspections, fire safety professionals need to update their current solutions with newer, more compliant components or risk incurring expensive reinstallation costs.

The fire safety industry’s first and only fully compliant tile replacement loudspeaker.

The 6-month Activation Flow Chart outlining all components needed for a successful launch.

Once we learned what our audience cared about, we could start eMarketing efforts.

The fire safety audience likes to read. Emails had an average 28% opening rate and 18% click-thru rate.

New graphics and new sales tools were created to help customers educate themselves.

Quam’s first trade ad in nearly 20 years. Placed in a 2019 industry trade show publication.

Customer feedback informed us that in order for Quam to be accepted into the ‘family’ they needed to participate in industry events. These were the first trade show graphics produced in nearly 8 years.

The CX challenge

Since 1930, Quam-Nichols Company has been a respected and valued brand in the paging and mass communication industries. Unfortunately, that reputation did not carry over to the fire safety industry. We were starting over—new market, new sales tools, new messaging, and new sales coordination. But we had two things working in our favor: 1) an innovative, fully compliant product, and 2) a client willing to try new things.

CX&V Services

List Management +
Account-based Marketing +
Brand Awareness +
Brand Advertising +
Educational Content +
Email Marketing +
Salesforce Integration +
Search +
Paid Social Media +
Event Marketing

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