I believe our purpose is to connect people—not replace them.

I believe that without trust, nothing is possible.

I believe all jokes lead to the truth.

I believe that the key to winning is to celebrate the why—not the what.

I believe that an agency should be more passionate about the client’s business than the client.

I believe that sacrifice is the heart of strategy.

I believe you can’t think outside the box until you respect the box.

I believe people who only follow data will never be more than followers.

I believe a brand cannot be born in the boardroom.

I believe ideas are a dime a dozen. It’s the ability to make those ideas a reality that has real value.

I believe that actual innovation is a messy, ugly, and intimidating process. Anyone who tells you differently is lying.

I believe that we, the agency, should always be the highlight of our client’s day.

I believe music is at the root of all successful communication.

I believe that ‘conservative’ and ‘safe’ are two different concepts. One is an ideology. The other is a waste of money.

I believe it’s more important to have a sense of purpose than it is to have a sense of place.

I believe that my team should be better than me.

I believe a person should be rewarded for going above and beyond the task—not for merely doing it.

I believe that “having talent” and “having skills” are two entirely different metrics.

I believe there are no boring clients–only lazy creative.

I believe branding manuals are a waste of time, energy, and funds.

I believe it’s not just about the story, but how the story is told.

I believe nobody wakes up at 5 a.m. and says, “Yippee, data!”

I believe it’s better to underestimate the enthusiasm of your audience than to overestimate it.

I believe the age of ‘graphic design’ is behind us.

I believe there’s nothing more wasteful than doing nothing.

I believe I have the second-coolest job in the world.

What do you believe?