BBE SonicMax Pro

THE Customer NEED

The next generation of musicians were buying their recording and stage gear online. Traditional music retailer sales were on the decline. This posed a significant problem for BBE, whose flagship SonicMax audio rack system sales were directly connected to in-store demos. They needed a new way to demo their technology to 16–24-yr-old musicians. Luckily, there was this thing called an iPhone.

One of several SonicMax Pro launch ads.

Breakdown of marketing investment for the first two years.

App Developers: Travis Knutson, Brennan Stehling, and Josh Holtz
App Design: Adam Skalecki

Over 18 different messages targeting professional musicians were tested in paid media and search.

Another 30 messages targeting music fanatics on Facebook were tested.

PR targeting online influencers and music veterans yielded some very flattering reviews.

The CX challenge

Before we could build and market an app, we had to convince BBE executives that they could afford it. And once we had the budget and the app, we needed to convince an ambivalent audience that it was worth paying $0.99 for something they currently get for free.

CX&V Services

Brand Advertising +
Sales Support Tools +
PR +
Web Development +
Digital Advertising +
Social Media +
Search +
SEO +
eMarketing

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