Aladdin Knowledge Systems

THE Customer NEED

Back in the 2000s, consumer software developers and enterprise solution providers were in need of simple, effective deterrents against consumer piracy.

Campaign theme for HASP.

The ‘chicken campaign’ was so well received that it ran for two years.

eSafe sales tools. The term ‘appliance’ was popular at the time.

eSafe CD-ROM

VAR promotional campaign entitled ‘Quote Me.’ VARs were mailed a reminder to quote Aladdin every week for 13 weeks.

To make these mailings ‘stick,’ we wrote 13 absurd quotes that we believed the VARs would find oddly entertaining and keep at their desks. According to sales feedback, they did.

Darkly twisted ‘Thank You’ cards were mailed to software prospects on Valentine’s Day. The inside of the card said ‘Your software is appreciated.” and was signed by various people who pirated their software.

To promote a unique pro-piracy Privilege webinar, 120 of the county’s largest consumer software developers were targeted with a two-tier mailing campaign. 1st mailer was this hand-written, hand-addressed ‘radical’ letter.

2nd mailer was a more conventional mailer to promote the event. Aladdin needed 60 companies to attend. We got over 80 to sign up.

Within two years, HASP was the #1 selling dongle in the world. To celebrate, we created this ad exclusively for North America.

The CX challenge

Even though Aladdin's dongles and DRM solutions were already popular throughout other parts of the world, they struggled in the U.S., where consumers favored software titles that could be 'shared' without reproach. The challenges for Aladdin were many: small sales force, minimal brand recognition with VARs, and a cultural prejudice against dongles and two-factor verification.

CX&V Services

Brand Awareness +
Brand Advertising +
Sales Support Tools +
Educational Content +
Content Development +
Email Marketing +
Sales Team Integration

BACK